Go Alliance

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SREB states have joined together to address a growing concern - the need to improve high school completion, raise levels of high school achievement and prepare more students to succeed in college. Because of changes in the labor market, states also recognize the need to increase the rates of postsecondary enrollment, particularly among underrepresented minority and low-income students. Prompted by successful media outreach campaigns in four states, in 2004 SREB formed a partnership of member states to work together on common approaches to motivate young people and their families to take the steps needed to complete high school prepared for college, postsecondary training, or work.

SREB's Go Alliance helps member states make a strong case to students that education can make an important difference in their lives. Go Alliance also helps students learn how to become ready for college by taking the appropriate middle grades and secondary courses, how to find out what they need to know about applying to and selecting the right college, and how to finance college and overcome other personal barriers.

Member states jointly develop or share marketing materials such as radio and television spots, posters, brochures, logos, Web materials, and research. Television spots, for example, have been used in multiple states by "re-voicing" them each time to fit specific target groups or message themes. Sharing resources in this manner significantly reduces the cost and time associated with large-scale marketing campaigns.

Member states also share ideas about programs that reach students in direct ways - for example, converting high school counseling/career offices to college-preparation centers and performing plays in schools that deliver the go-to-college message.

Go Alliance is currently partnering with the Southern Governors' Association in a regional effort, "Education in the South - A Passport to Opportunity," to help nine Southern states develop public education and media outreach campaigns. The project is supported by a generous grant from the Bill & Melinda Gates Foundation.

Representatives from Go Alliance states have volunteered to serve on one of three committees that concentrate on specific areas.

Making the Case: This group is crafting guidelines for developing an economic and demographic case for state support of a college access campaign.

Sharing Resources: With the assistance of attorneys from several states, this group is working to create guidelines for developing easy-to-share materials, as well as sample legal agreements that states can use as they co-develop new materials or share existing ones.

Creating Partnerships: This group is discovering and sharing ideas about how to best establish effective relationships among important public and private organizations that can help promote a college outreach campaign. Potential partners include national organizations (such as the National College Access Network) and statewide networks of public and private organizations that work together at the community level throughout a state, such as Chambers of Commerce, business groups and local service organizations.

Contact Us

The Go Alliance
Attn: Joan Lord, Vice President of Educational Policies
592 10th St. N.W.
Atlanta, GA 30318-5776
(404) 875-9211
joan.lord@sreb.org